How to become an influencer today?
Within the last 5 years or so, social media influencers have taken the world by storm. They are the epitome of information-age celebrities.
As people spend more time on social media, traditional methods of marketing products and services have given way to more modern methods.
This includes social media platforms. A location where businesses can find people who spend the most time online.
While celebrity endorsements of products have worked in the past, the tide is slowly shifting towards social media influencers who are more relatable to the general public.
As more businesses join the social media bandwagon, it is safe to say that the number of social media influencers will increase in the coming years.
So, what exactly is a social media influencer?
In simple terms, a social media influencer is someone who has established credibility in a particular industry and, as a result, has amassed a sizable following.
Marketers define an influencer as someone who can influence people’s purchasing decisions; thus, influencer.
Today, we’re going to walk you through a 10-step process for becoming a social media influencer right now!
These ten simple steps can help you get started, but they are all useless unless you follow the tenth step religiously.
1. Find your niche
Finding your niche is the first step in becoming a social media influencer. Every social media influencer is an expert in a specific industry or niche.
From PewDiePie, Shroud, AIB, to Instagram models, they all have a niche that they fall into.
Staying in your niche will help you simplify your target audience and attract like-minded people who share your interests.
Even though there are many influencers who are involved in multiple industries, this only occurs after they have first exploded onto the scene with a specific niche.
So, consider your passions or the industry in which you want to be known.
Make sure you know a lot about the industry you choose or want to learn a lot about it.
Once you’ve identified your niche, you can look for similar influencers in your niche to determine the size of an audience.
The popularity of the niche you’ve chosen will help you set goals for yourself.
2. Choose your platform
After you’ve determined your niche, it’s time to choose a social media platform.
It could be anything from YouTube, Facebook, Instagram, Twitter, LinkedIn, and so on.
Your platform of choice will be heavily influenced by the niche you have chosen for yourself.
For example, if you intend to be a photographer and launch your page, a photo-based social media platform such as Instagram would be a better choice than LinkedIn.
Similarly, if you intend to create more video-based content, YouTube is likely to be the platform of choice.
In any case, the platform you choose is heavily influenced by the niche you’ve chosen and the location of your target audience… so make sure you do some research on your niche.
3. Create a content strategy
After you’ve determined your niche and platform, it’s time to plan your content strategy.
You can only become a social media influencer if you have new, authentic, and relevant content to share with the platform’s audience.
Marketers use inbound marketing to provide value to their audiences.
You can build a loyal fan base that will help spread the word about your page/channel by providing genuine information and value.
So your content must be excellent!
Determine the format of your content, whether it will be videos, image posts, or lengthy blogs (depending on your niche).
Make sure your content is a good mix of information and personalization.
People tend to follow influencers because they are more open and relatable than celebrities.
So, include some personal content about your life and the role of your niche in it.
4. Publish your content
The next critical step is to publish your content.
If you want to be a social media influencer, you can’t publish whenever you want or skip days when you don’t feel like it.
It’s a type of job, and you must be consistent with your postings. The most influential people have specific days and times when they publish content on their respective channels.
Make sure you have a consistent publishing time on your page.
This Hubspot infographic can help you determine the best time to publish on various platforms.
Keep the following three things in mind when posting your content:
- Maintain your focus on your theme or niche.
- Add your own caption or message.
- Optimize your posts for mobile viewing.
5. Assist your community
One of the main reasons people follow big influencers is because they help their audience in the industry in which they excel.
For example, Shroud rose to prominence due to his skill in the game “Player’s Unknown Battle Grounds (PUBG),” but he would occasionally offer advice on how to improve in shooting games.
So, whatever your industry, make tutorials or tip videos to help your community grow in the industry you want to be known for.
These instructional or tutorial videos will also be useful in the future when you need to include a sponsored product in your videos.
You can create such videos to help your sponsors generate revenue.
6. Expand your network
As a rising social media influencer, you will require followers to consume your content and assist you in growing your page/channel.
Growing your network in the same industry is one of the best ways to do so.
Now, if you have a gaming channel on YouTube with only 1K subscribers, I’m sure you’ll find it difficult to persuade Shroud or PewDiePie to give you a shout out.
However, someone in your situation might do it. Find channels with similar or larger followings to yours and reach out to them.
Send them some collaboration ideas; this will help you catch the attention of their fan base, which will benefit both of you. Mention it in your outreach efforts.
This will not only help you make friends while doing what you love, but it will also allow you to feed off of each other’s following.
7. Engage with your followers
This one seems obvious, but people frequently overlook it.
Engaging with your followers is one of the most effective ways to build a loyal fanbase.
Everyone wants to feel special or, at the very least, not overlooked. This is essential for developing a positive social media image as well as a method for increasing your following.
Participate with your audience! Respond to their comments, even if they are critical.
Go live on your platforms for at least a month to answer their questions and engage with your audience.
Engaging with your followers will help you and your followers form a healthy community.
This will also keep your followers and make them feel like they’re a part of the community you’re trying to build!
8. Analyze your progress
Numbers speak loudly in marketing!
You must use the platform’s analytical tools and keep a close eye on the progress of your channel/page.
Analytics will show you how your channel is performing and how people are interacting with your content.
If you notice that some things aren’t working, try to change them and see if the numbers increase.
Social media analytics tools can help you understand your audience’s behavior and how they interact with your content.
These interactions can help you improve your content and gain more followers or engagements.
Also, make sure you watch some tutorials or take a short course on the platform’s analytical tools.
This will give you a perspective on how to use these tools to benefit your channel.
9. Keep up to date
The world of social media is ever-changing and fast-paced!
To stay on top of your game, keep up with the latest trends and changes in your niche as well as on the platform you’re using!
If you ignore changes in trends and functionalities in your niche or platform, you risk losing followers.
As a result, it is critical to be aware of current events in your niche and to address these changes by creating content around them.
Also, if you notice algorithm or product updates on the platform you’re using, make sure to optimize your channel to stay on an upward trend.
10. Maintain consistency
This is the most important step in becoming a social media influencer, as I mentioned in the introduction… Maintain consistency!
Everything we’ve talked about so far is meaningless if you don’t stay consistent.
Many people follow all of the above steps only to see slow or no progress and lose motivation. As a result, they are either sluggish or inconsistent in posting content.
This, in turn, slows their progress even more until they give up entirely.
As a result, it’s critical to maintain consistency and keep putting in the effort.
You will eventually see results. It may be slow at first, but as long as you’re making progress… don’t give up! And don’t stop!
Finally, if you follow the steps above, especially the last one, you will eventually build a decent following.
When you reach a certain number of followers, businesses will begin to sponsor your content, and you will begin to earn money through ads.
However, before you get to the monetary aspects, you will have to put in a lot of effort to build that initial fan base.
So, keep at it!